BizBash Covers Google I/O 2018

June 29, 2018

Google is known for taking risks with its annual I/O conference.

For its 10th anniversary in 2016, the massive developer conference moved to the Shoreline Amphitheater in Mountain View, California, and embraced a music-festival-like vibe. Then, in 2017, the conference was revamped again to create a hyper-organized neighborhood design, making it easy for the nearly 10,000 developers, partners, and staffers to navigate the sprawling event footprint.

For its 12th annual event, Google’s events and experiences team wanted to really perfect the process—and expand on it.

“This is our third year at Shoreline,” explained Amanda Matuk, executive producer of Google I/O. “The first year was an exploration of a new venue and a new property, and the second year was really a perfection of that. Then this third year was about growing and expanding the content.”

Read the entire Google I/O 2018 BizBash article for more insights on how the tech giant continues to improve their stellar conference’s experience.

Read the Google I/O 2018 BizBash article about the conference’s transformation.

Google I/O 2018

Google I/O is a Bustling Metropolis

Google and Sparks partner for another successful I/O! The massive, three-day, must-attend developer conference at Shoreline Amphitheater, Mountain View, CA, squeezes in more collaboration, fun and product unveilings every year. Google I/O brings together developers from around the globe annually for talks, hands-on learning with Google experts, and a first look at Google’s latest developer products.

Read the entire Google I/O 2018 Sparks news post.

Check out conferences and events designed and produced by Sparks.

Posted by Kristy Elisano | Request as a Speaker

Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.