BizBash Covers Google I/O 2018’s Bustling Metropolis
May 24, 2018
Google and Sparks partner for another successful I/O! The massive, three-day, must-attend developer conference at Shoreline Amphitheater, Mountain View, CA, squeezes in more collaboration, fun and product unveilings every year. Google I/O 2018 brings together developers from around the globe annually for talks, hands-on learning with Google experts, and a first look at Google’s latest developer products.
The impressive, custom event experience, plays host to over 10,000 attendees and is jam-packed with experiences, information, and products to see, hear, touch, and enjoy. Google works with Sparks to custom design and build the developer’s dream metropolis—spans over ten acres and activates over 80,000 sq. ft. of Breakouts, 20,000 sq. ft. of Sandbox and Codelabs, a 20,240 sq. ft. Main Street, 16,000 sq. ft. of shade and rain structures, and an Eats Market just over 11,000 sq. ft. From day programs to night programs and back, the entire property resets and flips at lightning speed. Every detail is carefully crafted from custom dynamic structure facades to thoughtfully designed wayfinding signs and magic moments sprinkled throughout Main Street, the event’s central thoroughfare, and beyond.
Google I/O 2018 Day 1 kicks off with a Keynote session by Google CEO Sundar Pichai that’s jam-packed with big announcements. The highlight is a real time demo. Using text-to-speech, deep learning, AI, and more, a new Google Assistant feature, Duplex, makes a real call to a hair salon, converses with a salon employee and books an actual haircut appointment for the user.
Outside the Amphitheater stage, attendees soak in more information and knowledge throughout the event’s eight breakout stages. The stages feature three days of content in 175+ sessions on topics such as “What’s New in Chrome DevTools,” “Accessibility for AR and VR” and “Machine Learning and Medicine.”
The Google I/O 2018 technology showcase lives in the Sandbox—Assistant, Cloud/Flutter/Firebase, Android & Android Auto, Web/Payments, Design & Accessibility, VR/AR, IoT, Experiments, Machine Learning/Artificial Intelligence, and Waymo. Standalone, colorful geodesic domes house most of the Sandbox environments dotted across the Google city where attendees can explore, learn and play with Google products and platforms via interactive demos, physical installations and more.
Google I/O is home to not just the hottest tech on the planet—the nightlife is amazing too. As Day 1 turns to night, content stages transform into houses of fun, such as I/O Bouncy World, Android Arcade and The Museum of Developer Art.
Music is everywhere and soaks the After Hours party—Mission Delirium, Googapella, Eclecta Quartet, DJ Nneoma, Dustin Wong, Dan Deacon, DJ sounds of Arumi and Lady Ryan, DJ Jaji and the Shopping Cart DJ.
The party doesn’t stop there. On Night 2, attendees pour into the amphitheater for an exclusive concert featuring Phantogram and Justice.
Google I/O 2018 is three days of unadulterated tech immersion; an amazing celebration and festival of consumer technological boundary-busting.
Read Claire Hoffman’s BizBash article on how Google continues to innovate and expand their annual developers conference.
See more conferences and events designed and produced by Sparks.
Posted by Kristy Elisano | Request as a Speaker
Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.