Sparks Announces the Launch of TrendChats

May 18, 2021

Sparks announces the launch of TrendChats, a new LinkedIn Live experiential marketing discussion series designed to give The Trend a social platform on LinkedIn. Kicking off on Tuesday, May 25th at 2:00pm EST, the first panel in the TrendChats series will feature thought leadership perspectives from Marc Herron, Senior Vice President, Strategy, at Sparks, Nicola Kastner, Vice President, Global Head of Event Marketing Strategy at SAP, Dean Armintrout, Director of Events at T-Mobile, and Jessica Heasley, Group Editor and Publisher at Event Marketer.

Throughout the discussion, our experts will be discussing a range of key event-focused topics currently impacting events, trade shows, and meetings. This includes portfolio planning, hybrid experiences, and so much more. The goal is to give experiential industry professionals an outlook on where the industry is going on the road forward, and provide valuable insights that they can apply to future programs.

“One of the biggest questions many clients are asking us at Sparks is how we get back to live and what the balance should be between virtual, live and hybrid experiences,” says Marc Herron, providing background on the upcoming Trend Chat. “Our Trend Chat discussion will examine just this, along with what T-Mobile and SAP did with live largely absent in 2020, and how they see their events progressing now and into 2022.”

To watch the TrendChats experiential marketing discussion series, make sure to follow Event Marketer on LinkedIn.

Prepare forTrendChats! Get the newly-released second issue of The Trend  now for data-backed perspectives, trends, and updates on the current state of the experiential industry. From what event professionals need to know about hybrid experience models, to a breakdown of the power of content in engaging audiences and shaping experiences, live event updates, and so much more. And make sure to visit Trend Central for even more resources and information to help you stay-up-to-date on the experiential industry.

About Sparks.

Sparks is a live + digital brand experience agency. We specialize in creating connection–-real human connection–-onsite, online or anywhere. Through a mix of sound strategy, breakthrough creative and flawless execution, we create memorable trade show exhibits, live and virtual events, brand activations, retail environments and other immersive experiences that deepen relationships, inspire action, and build trust--and we do it all over the world. Learn more at

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