Sparks Announces the Launch of New Experiential Resource Hub: Trend Central

March 24, 2021

Sparks announces the launch of Trend Central, a hub containing experiential industry resources and tools. Housing the most up-to-date information, insights and happenings impacting events and trade shows, Trend Central provides experiential industry professionals with tools and information they need to successfully move forward into the future of experiential marketing.

Included in Trend Central, are two new downloadable resources, The Trend and The PULSE Survey Report, as well as a breakdown of the latest news and updates on several important topics impacting the event and trade show industry.

The Trend

Within The Trend, we take a close look at what we’ve learned in the last year, and how it’s collectively informing the industry’s overall road ahead. Readers will gain access to such information as upcoming events, what to consider when planning 2021 programs, and so much more. The ultimate goal is ensuring event and trade show professionals are fully equipped for what’s to come.

The PULSE Survey Report

The PULSE Survey Report, a survey conducted by our research partner, Northstar Meetings Group, captures and shares the latest sentiments from event professionals on the current status of meetings, conferences, and events in the wake of COVID-19. Containing data insights on a range of topics, including live events, virtual and hybrid formats, health and safety, and more, the goal is providing a clear picture of the experiential industry today.

We’ve seen our industry continue to innovate, forge new pathways to connection, and deliver meaningful brand experiences. And now, we’re providing industry professionals with a set of experiential industry resources and tools on Trend Central to help them continue into a new era.

About Sparks.

Sparks is a live + digital brand experience agency. We specialize in creating connection–-real human connection–-onsite, online or anywhere. Through a mix of sound strategy, breakthrough creative and flawless execution, we create memorable trade show exhibits, live and virtual events, brand activations, retail environments and other immersive experiences that deepen relationships, inspire action, and build trust--and we do it all over the world. Learn more at

Posted by Dyan Cornacchio | Request as a Speaker

Social media and creative writing connoisseur. Obsessed with my golden retriever, pop culture, and pizza. Nothing makes me happier than being home on LI, relaxing at the beach with my family.