Sparks Takes Home Two Experience Design & Technology Awards!
November 09, 2017
The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards celebrating the best-designed live experiences and the most powerful “wired” engagements. Sparks is proud to take two Silver awards this year. Check out the winning entries.
SAP: Business Reimagined Tour
Best Mobile Marketing Vehicle
The tour is an invite-only, mobile pop-up lab that brings innovation directly to customers’ doorstep. It allows SAP customers to experience some of today’s hottest technologies, to reimagine business models and processes as well as see the future of work. Greeting visitors to the Reimagined truck was Pepper, a robot developed by SoftBank. It dances, takes selfies and interacts with the public using apps powered by SAP.
Marie Claire: The Next Big Thing Concept Shop
Best Permanent or Pop-up Retail Experience
The Sparks-designed space seamlessly melds e-commerce with physical brick-and-mortar shopping. Marie Claire comes to life through three interactive shopping zones. Additionally, at the front of the store, an integrated window touchscreen display operates 24 hours a day, letting customers buy merchandise even if they’re just strolling by at night. See the Marie Claire The Next Big Thing Concept Shop complete write-up here.
Click here to check out other cool brand activations designed and produced by Sparks.
Congratulations to all the 2017 Experience Design & Technology Awards winners! See the complete list here.