Salesforce Dreamforce 2017

December 06, 2017

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Salesforce wraps Dreamforce 2017, their fourth annual conference in San Francisco—the best yet! Whether you’re a company of five or a Fortune 500, what you learn during the four days at Dreamforce may transform your business. The knowledge you gain from 2,700+ breakout sessions, world-renowned leaders and Salesforce experts, hands-on training, hundreds of partners with thousands of innovative solutions, and connecting with 170,000 fellow “trailblazers” helps you be your best, no matter your industry, role, or company size.


National Parks is the Dreamforce 2017 theme and focuses on bringing Salesforce trailblazers experiences to life. Keynote speakers include Salesforce founder, chairman and CEO, Marc Benioff, actor and techie, Ashton Kutcher, and former First Lady, Michelle Obama.


Sparks creates six “trailblazer campground” showcases that are part of the Customer Success Expo at Dreamforce—Citi, University of California San Francisco, adidas, KONE, 21st Century Fox, and Girl Scouts of America. Each experience, approximately 1,225 sq. ft., illustrates how Salesforce helps each customer succeed.



Citi experience at Customer Success Expo at Dreamforce 2017.


Citi uses Salesforce to help them be a future-compatible banking solution. Their campground site employs three augmented reality experiences to illustrate how Salesforce enables Citi to connect banking everywhere.


University of California San Francisco is building a smarter, more connected health system as well as improving patient, researcher and employee experiences with Salesforce. Their campground site showcases a giant, interactive LED heart symbolic of a well-connected hospital.


adidas is building fast and personalized experiences for their customers. An actual store anchors their trailblazer campground site with customization stations that allow attendees to customize a pair of shoes and ship them home. They pay and track their order as well as chat with customer service on a single app built on Salesforce.



KONE experience at the Customer Success Expo at Dreamforce 2017.

KONE’s campground experience is anchored by a giant, interactive tree. The design illustrates how Salesforce helps technicians service their elevator and escalator equipment better. A virtual elevator experience, “carved out” of the middle of the tree, adds drama to the KONE story.


21st Century Fox uses Salesforce to improve theatrical marketing and distribution capabilities, allowing them to engage with their customers before, during and after watching 21CF content. Their trailblazer campground experience demonstrates how Salesforce helps turn moviegoers from casual fans to “superfans.”


Girl Scouts of America use Salesforce to foster an enterprising and trailblazing future, to transform the way they engage volunteers, manage innovative programs and inspire young girls to become tomorrow’s leaders. Their campground design centers on oversized, 3D letters—G. I. R. L.—which are guiding characteristics that translate to Go-Getters, Innovators, Risk-Takers and Leaders.


Dreamforce 2017 is four days of career transformation, innovation, giving back, having a ball, and a connection with a community of fellow trailblazers.




Check out the complete Salesforce Dreamforce 2017 case study. See more cool conferences and events designed and produced by Sparks.