Google and Peloton Take Home Multiple Awards from CES 2018

January 12, 2018

It's a big week in Las Vegas as the huge Consumer Electronics Show wraps up. CES 2018 awards are already being bestowed—Google and Peloton take home awards for their experiences produced and designed by Sparks. The Verge names Google “Most in Show” and PC Magazine names Peloton “Best Health and Fitness Device.” Check out the winning entries.


Google - Hey Google

Most in Show


CES 2018 Awards


From the candy-coated playground, to the donut shop and everything in between, the Google activation at CES 2018 demonstrates how Google Assistant can help in any area of life.


“After two years of Alexa being the dominant voice assistant at the show, Google came out in full force, making sure the Google Assistant was inside more gadgets — and more types of gadgets — than its opponent. Now, maybe that’s because everything already seems to have Alexa built in. (Many of this year’s gadgets supported both assistants, if not more.) Google also got its Assistant into a wide variety of products, ranging from speakers, screens, headphones, pet feeders, infotainment systems, TVs, a light switch, and yeah, even more speakers. You really couldn’t go more than a few minutes this year without hearing about a new Google Assistant integration.” – The Verge


Peloton - Peloton Tread


Best Health and Fitness Device


CES 2018 awards


Peloton's experience brings home to the trade show floor, showcasing their newest treadmill, Peloton Tread.

“While a $4,000 treadmill is undoubtedly extravagant, Peloton's Tread sets itself apart with a 32-inch HD touch screen. And for $39 per month, you can stream more than 10 daily live classes, as well as guided workouts. You can view your stats at the bottom of the screen, and view a leaderboard of other Peloton users on the side. That should be enough to motivate you, if spending all that money on a treadmill doesn't do the trick.” – PC Magazine

Congratulations to all of the winners! Stay tuned for more CES 2018 awards coverage. Check out more news coverage at AdWeek and Engadget.



Check out other trade shows and brand activations created by Sparks.