CES 2018

January 10, 2018


CES 2018 starts off with a bang. Despite its first rainfall in 116 days that slows some things down, the show goes on. Sparks designs and produces experiences for 11 clients covering over 40,000 sq. ft. throughout Las Vegas. Technology is the name of the CES game—Spark’s clients, Monster, Altec Lansing, Peloton, Pinterest, Dolby, Comcast, Funai, and Google are definitely on theirs. CES 2018 brings big announcements from these big brands.

Audio technology specialist, Monster, teams up with Volkswagen’s R to create the “Concept R Powered by PURE MONSTER SOUND” experience. Monster’s latest innovations in audio technology bring the power of today’s music into this new show car capturing younger audiences for high performing wagons. The brand reveals a tricked-out VW Golf R Variant with a Monster sound system. An exciting performance by The Tainerz kicks off Monster’s CES 2018 experience.

Altec Lansing, innovators in audio, starts the week off strong with several product introductions, including an entire new line of Google Assistant built-in speakers called GVA. The new line features the ability to ask questions, get information and control your smartphone. The GVA speakers also connect via Bluetooth or Wi-Fi.

Interactive cycling platform, Peloton, unveils their new high-tech treadmill, Peloton Tread. Like the Peloton cycling bike, the treadmill streams up to ten live classes a day as well as 7,000 classes on demand via its 32 in. touchscreen. Peloton isn't just here to sell fitness equipment, though. The company spends millions of dollars creating inviting experiences, complete with brand ambassador celebrities and high-end retailers.

Google, of course, Googled-out all of Las Vegas for CES 2018. Google Assistant is the star of this year’s show. The brand takes over major video billboards on the strip and sponsors the Las Vegas monorail, wrapping the cars in “Hey Google.” A giant playground outside the Las Vegas Convention Center is part of the Google experience, including a very Googly slide. Giant Google Assistant gumball machines, in three locations throughout Las Vegas, dispense giant gumballs when Google Assistant is asked a question. Inside each gumball is a Google product prize.

A welcome reprieve from the CES floor madness, Pinterest creates a meeting space at Scarpetta restaurant inside the Cosmopolitan Hotel. Sparks transforms the restaurant into an immersive experience through the use of bold imagery and carefully curated details. The design includes space and lounges for scheduled meetings, impromptu get-togethers, work, and relaxation.

Dolby’s CES experience allows guests to discover how Dolby Vision and Dolby Atmos deliver the best entertainment experiences around the world. The design includes multiple open and closed experiences, including technical demos, lifestyle experiences, and meeting rooms.

Comcast unveils their new “Works with Xfinity” home automation solution at CES 2018. The brand shows off multiple ways it plans to use its TV and broadband services to allow customers to control all their devices in a Wi-Fi-connected home. The Xfinity experience brings the “Works with Xfinity” concept to life and showcases how the brand integrates its products to enable customers to take full advantage of their digital home, making it more useful, fun, and enjoyable.

Funai makes a big Technicolor HDR announcement. The technology is slated to be integrated into Philips televisions starting in 2019—that could change the future of sports broadcasting forever. Not a surprise, Funai’s experience is bright and colorful. The design displays TVs throughout the space that showcase Technicolor HDR in various environments from Roku TV to Android TVs with Google Assistant.

Check out more cool trade show experiences designed and produced by Sparks.