Robin Lickliter Talks Killer Activations to Engage the Modern Consumer with Limelight

January 18, 2018

Activations to engage modern consumers are becoming more popular amongst the world’s leading brands.  As they realize the power of experiential marketing, their main question is: how do I stand out? Sparks Chief Experience Officer, Robin Lickliter shared her advice, along with 12 other experts, with Limelight Platform.

Robin is in good company along with other experiential marketers that powered results for brands such as Google, Facebook, BMW, Marc Jacobs and more.

Limelight asked the 13 experiential marketing practitioners: Strategically or tactically, how do you stand out in the space, how do you measure success, and what KPIs do you focus on?

Robin's advice is to align campaigns with business objectives.

“Brand perception, general impressions, activation engagement, and social reach are all solid KPIs to measuring experiential campaigns.”

"Methodologies can range from beacon tracking to live attendee surveys to social analytics. Data can we used to measure impact and align campaigns with business objectives like brand awareness and sales growth. We’ve deployed these types of methodologies for brands at large industry events like CES and SXSW with great success." - says Lickliter.

Other experts shared their advice on activations to engage modern consumers such as creating shareable moments that evoke an emotional response, being real with your consumers, spending marketing dollars wisely and many more.

Limelight Software provides one line of sight for all your live marketing events to prove and improve ROI. A single software for all your event marketing and experiential marketing needs; plan, execute, track, and report.

Take a look at the complete list of advice by these experiential marketing experts.

Check out brand activations produced and designed by Sparks.