Sparks Wins the Ex!

May 15, 2018

Sparks takes home the Ex Award for Best Trade Show Experience with the “Hey Google” Campaign at CES! Winners were announced live during a dinner gala often referred to as the event industry’s own “Golden Globes,” held on the first evening of the Experiential Marketing Summit, May 14, at the historic Warfield Theatre in San Francisco. Congratulations to the other nominees and to all nominees and winners of the 2018 Ex awards!


Ex Award Winner
Client: Google
Campaign: Hey Google @ CES
Agency: Sparks

Gold Winner
Client: Ford
Campaign: On-Road, Off-Road, On-Track
Agency: Imagination

Silver Winner
Client: Siemens
Campaign: IFA 2017
Agencies: Schmidhuber, Blackspace

Full coverage of the 2018 Ex Awards program can be found here on

The trade show portion of Hey Google CES is a massive Google Assistant Playground. The three-level, 6,000 sq. ft. experience features outdoor and indoor spaces. It’s a wild, Googley wonderland of hands-on engagements that showcase Assistant and its many integrations into daily life—personal devices, at home, in your car, and around town. Located in the Central Plaza near the entrance of the LVCC, the Playground is packed with over 200 partner engagements, 450 partner devices, fun, food, drinks, and demos.  View the entire case study here.

Check out other trade show experiences designed and produced by Sparks.

Posted by Kristy Elisano | Request as a Speaker

Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.