LEGO engaged Sparks for the Quest2NINJAGO Wu-Cru Challenge to activate a physical experience surrounding its wildly successful NINJAGO franchise. The Quest2NINJAGO Wu-Cru Challenge gave kids across the U.S. the chance to compete in a 4,520 sq. ft. “American Ninja Warrior” inspired, interactive challenge course. The program traveled to seven markets to reward fans and help build momentum for “The LEGO NINJAGO Movie” and wrapped with a finale event at LEGOLAND® California Resort.