Gilead’s 50’x50’ exhibit at IDWeek showcased multiple brands with defined looks under one, unified Gilead umbrella. Custom lighting, greenery and light wood tones throughout added warmth and vitality to the space, while separate “trellis pods” provided consistent architecture but allowed each brand the freedom to tell their own story. A slatted wooden partition and curved benches created a park-like area for attendees to absorb brand messaging, and a bold, red banner overhead tied all of the brands together visually, creating one cohesive look.