GLOBAL REACH
Sparks EMEA: For Brands Who Lead, Never Follow.
Experiential Everything. Anywhere You Need It.
Combining deep expertise, local knowledge, and global capabilities to deliver seamless, scalable solutions across borders that meet the experiential needs of international clients.
Local Expertise, Global Reach
With headquarters in London and teams across Paris, Berlin, Madrid, and beyond, Sparks brings a boutique approach backed by global scale. From strategy and creative to fabrication and flawless execution, we ensure every detail reflects your brand and your audience, wherever you show up.
Featured Work:
TwitchCon
Location: Berlin
TwitchCon Berlin celebrates the unique identity of the European community, uniting creators and fans IRL. Showcasing our blend of global expertise and local knowledge, we designed dedicated zones for interaction, networking, and learning, transforming pixels into people. The experience hosted 1,455 partners, 2,365 affiliates, and 3,861 community members, igniting a new passion for Twitch globally.
Open Source Summit
Location: Bilbao
For AWS at the Open Source Summit in Bilbao, we introduced ‘Camp Open Source,’ inspired by nature’s profound impact on well-being. This experience transported attendees from the busy expo floor to a serene, sensory journey with birdsong and flowing water, inspiring a different type of conference conversation. As the sun set, a DJ, silent disco, flowing drinks, and glow sticks created a memorable celebration.
International Convention
Location: Paris
We produced the International Burger King Convention in Paris, a pivotal moment to unite Burger King’s global community. We crafted an environment that inspired learning and play, featuring an innovation hub and test kitchen. Franchisees, partners, and developers from over 50 countries gathered to learn, innovate, and compete, fostering a shared culture of excellence.
Inspire
Location: Las Vegas, London
For the 10th anniversary of Insp!re, Coupa aimed to unite its community in real life, fostering innovation and a vision for the future amid rapid technological change and disrupted work patterns. We produced the event in Las Vegas and London, uniting global customers with locally relevant experiences that embodied Coupa’s vision and values. As the creative directors, we ensured seamless coordination between our US and EMEA teams, resulting in a global experience that was uniquely Coupa and celebrated local communities.
Paris Air Show
Location: Paris
The aerospace market demands the wow factor. Sparks helped Carpenter Technology make a huge impact at the world’s largest event dedicated to the aviation and space industry, the Paris Air Show. Aerospace customers from around the world engaged in Carpenter Technology’s innovation-led experience and spacious chalets for education sessions, informal discussions, and in-depth meetings. Industry-best materials and commitment to quality are front and center in every space.
Kick off Camp
Location: Madrid
We partnered with Celonis to bring their vision of “Camp Kick Off” to life in Madrid, creating an immersive experience to inspire, connect, educate, and foster community among Team Celonis. The event featured powerful storytelling, moments of human connection, and interactive content creation. Participants left feeling inspired, educated, and deeply connected to the Celonis mission: making processes work for people, businesses, and the planet.
DKOU
Location: Berlin
At DKOU, Zimmer Biomet’s custom exhibit showcased its patient care approach through a clinical pathway journey. Floor graphics guided attendees through pre-to-post-operative stages, with five workstations detailing products and solutions. The 4.5m (14.7’) high booth featured a VR surgical experience, iMacs, LED walls, and engaging screens. The client praised the unique design and eye-catching effectiveness of the workstations.
Future of Clean Beauty
Location: Paris
Aprinnova’s luxe proprietary event inside the Eiffel Tower in Paris epitomized chic sustainability and stood out at InCosmetics Global. Branded screens outside set the stage for a lush, immersive experience inside, featuring large story walls, product stations, a living plant wall, and LED totems generating an AR forest. A French jazz singer added to the ambiance before a panel discussion, while a cocktail bar served custom drinks highlighting sugarcane, the company’s key ingredient.
Eurovision
Location: Turin
At Eurovision in Turin, Booking.com hosted over 800 influencers and media at their lively #BookingSoundLounge. This activation highlighted their sponsorship and featured an interactive music table where guests mixed Eurovision hits. Custom graphic travel scenes generated by the music provided a vibrant backdrop. Attendees shared photos on social media, competing for prizes.
Think Business Think Hong Kong
Location: Paris
The Think Business, Think Hong Kong event at Paris’ Carrousel du Louvre aimed to boost trade ties. Sparks’ 8′ x 40′ custom build recreated an authentic Hong Kong Tea House, impressing over 1300 attendees with meticulous details like custom wooden fabrication, glossy tiled walls, and replicated menus. Traditional Hong Kong catering enhanced the immersive experience, showcasing a successful blend of design, culture, and professionalism, achieving high client satisfaction.
Retail Fixtures
Location: Berlin
The global M&M’s fixture program rolled out to date in Berlin, Germany, the Mall of America and Disney World, offers all the colorful M&M’s fun the brand is known for. In addition to interactive sampling booths and space for fans to create custom M&M’s candies, each store offers a signature experience like the M&M’s Mirror in Las Vegas or the M&M’s cafe in Berlin.
Mobile World Congress
Location: Barcelona
The Salesforce experience at Mobile World Congress featured a curated space that showcased Salesforce’s power while offering a respite from the busy trade show floor. New, custom components and reconfigured structures provided an updated, on-brand look. Clear wayfinding, semi-private meeting areas, and a welcoming garden enhanced the customer experience. The barista cart and Slack claw machine added excitement, while sustainability measures ensured a balanced atmosphere.
Explore EU
Location: Barcelona
Collaborating with our European partners, Sparks brought VMware’s US event aesthetics to Explore Barcelona. Custom planters, greenery, and light wood finishes made the 24m x 31m space inviting, while large LED screens offered extensive brand messaging. Hands-on demos, theater presentations, and an interactive racing game provided varied engagement opportunities for attendees.
Frankfurt Book Fair
Location: Frankfurt
Wiley’s exhibit at the Frankfurt Book Fair featured a strategic and creative 8m x 23m x 11m peninsula design. The contemporary setup included dual wood tones, live florals, black ironwork, and layered materials for depth and visual interest. It offered 17 meeting tables for privacy and comfort, highlighted by an interactive “living wall” area and versatile lighting including backlit graphics. This successful design will be replicated internationally and in the U.S. through 2023.
Environmental Sustainability Disclosure
As part of our commitment to transparency and compliance with UK/EU regulations under the Corporate Sustainability Reporting Directive (CSDR), Sparks Marketing (EMEA) Ltd outlines our environmental sustainability policy and annual progress updates. Read our full policy here.
Modern Slavery Statement
In accordance with UK and EU regulations, Sparks Marketing (EMEA) Ltd affirms its commitment to preventing modern slavery and human trafficking across our operations and supply chains. Read our full statement effective 1 July.
Inclusivity & Belonging Commitment
At Sparks Marketing (EMEA) Ltd, we are dedicated to fostering an inclusive, respectful, and equitable environment where every individual is valued. Our Inclusivity Statement outlines our ongoing efforts to promote diversity, support belonging, and ensure equal opportunity across our organization.
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Sparks Marketing (EMEA) Limited
Formerly The Freeman Company (UK) Limited Registered Office: RASE Centre, Unit 60, 6th Street, Stoneleigh Park, Warwickshire CV8 2LG United Kingdom Registered in England & Wales | Company No: 08428643 UK VAT No: GB 160 5448 20 | EORI GB160544820000