The Covid pandemic brought monumental changes to every industry, but few as fundamentally as those dependent on live gatherings, such as live events and film production. Salesforce, the world’s #1 customer relationship management (CRM) platform partnered with an Extended Reality Stage (xR) and Sparks to create richer, more meaningful digital experiences that transcend the limitations of traditional conferences and events.

Its new digital series focused on the future of work and featured inspiring customer success stories in a unique and compelling way. This new kind of brand experience reached millions of viewers around the world and gave them the opportunity to engage and learn from a best-in-class tech company from the comfort of their own homes.