The Optimum Nutrition mobile tour targeted core consumers and new advocates with an exciting experience that combined physical and digital activities to educate and connect the brand’s virtual community.

The physical anchor of Optimum Nutrition's 2,000 sq. ft. activation space was the 27 ft. custom trailer with drop-down stage—aka the Gold Standard Zone. With exterior graphic backdrops and flags, tablet registration kiosks, product sample stations and multiple digital interctives, the high-tech experience immersed attendees in ON’s comprehensive total fitness philosophy, pushing Optimal Nutrition's brand awareness far beyond just supplements to a trusted partner in achieving health and fitness goals.