Michelob ULTRA hosted a sought-after event at Art Basel to celebrate its partnership with the NBA and launch their newly designed team cans. In addition to creating an LED basketball court, all screen content and a custom Courtside Challenge game that revealed the can art, we managed all technical/show production, graphics, staffing, F&B, security and registration. We also managed the NBA talent, artists and musicians including DJ Irie and rapper 21 Savage. The event garnered over 1B impressions, comparable only with the Super Bowl.