Generate Buzz Using Social Media Post-Event
When the last of the swag has been given away and the final booth has been disassembled, it's tempting to leave your event in the past and look ahead to the next project. However, with an effective strategy, you can continue generating buzz with social media post-event.
In this post we delve into some of the techniques to keep people sharing the word after an event or exhibit has come to a close.
Whether you're working on a multi-venue, multi-day conference or a small meeting, each social media impression is a networking opportunity. "You have this spike that may happen from a press conference, or a product announcement, or a cool booth or party. But these usually don’t last, and that’s okay," says author Esteban Contreras. If you think of your event as a date, the social media post-event plan is the phase of the relationship where you keep excitement high and yourself top of mind.
To keep the conversation going with those who attended your event, thank any sponsors, recap content that was shared and even solicit feedback from attendees and speakers who used your hashtag.
Phase The Release Of Content to Social Media Post-Event
At Sparks, we craft strategies to turn events into more effective content generating engines, helping organizations make the most of their event budget. Did you record your speakers' presentations? Film behind-the-scenes footage? Rather than releasing all of these assets at once, create a strategy to distribute them over time. Bestselling author Jay Baer even suggests taking every conference presentation and releasing one slide per day on SlideShare to keep customers engaged long after the event.
For other compelling information shared by any event speakers, create branded e-cards featuring their quotes. Don’t forget to share a comprehensive post-event recap linking to any content across your social media channels.
Pique The Interest Of Non-Attendees
Attendees of an event aren’t the only ones you want talking after the doors have closed, there’s often a sizeable qualified audience who was not able to attend. For those who may have been unaware of an event, it’s important to release relevant content in a timely manner around any emerging industry trends or news. If everyone is talking about a topic that was covered at your exhibit, take advantage of that, and become the center of the conversation.
For those who were aware of an event and not able to attend, it’s crucial to amplify the feedback from those who did attend. Create a bit of FOMO by leveraging some of your most vocal attendees to be on the radar of potential future attendees, get them talking and help ensure their attendance at a future event.
How do you use event-related social media once the event is over? Share your feedback with us on Twitter @Poweredbysparks or check out our event marketing social media resource center to learn more.