More Online Retailers Taking the Offline Plunge
It’s getting so that you need a scorecard to keep up with the ever-increasing number of online retailers that are jumping into the physical space. Here’s a brief update:
Fabletics, the online activewear and accessories line co-founded by actress Kate Hudson, will make its brick-and-mortar debut this fall, opening five locations. The brand will open stores at Bridgewater Commons, Bridgewater, New Jersey; Christiana Mall, Wilmington, Delaware; Kenwood Towne Center, Cincinnati; The Mall in Columbia, Columbia, Maryland; and Saint Louis Galleria, St. Louis.
The Fabletics stores will feature mobile points of sale, free shipping for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.
Diamond and fine jewelry retailer Blue Nile has opened its first freestanding store, at Roosevelt Field Mall, in Garden City, N.Y. Designed by JGA, Southfield, Mich., the 325-sq.-ft. space has a modern, inviting look.
The store, dubbed a “Webroom” by the retailer, features only several cases of product. Associates are equipped with tablets on which they can show customers Blue Nile's full selection of goods and assist them in making a purchase. Merchandise can be ordered and picked up at the store, which also provides free cleanings and repair.
BaubleBar, launched in 2011 and the brainchild of two former investment bankers with Harvard MBAs, is set to open its first-ever, permanent brick-and-mortar location, a 1,200-sq.-ft. shop at Roosevelt Field Mall, in Garden City, New York. BaubleBar, known for its trendy but affordable jewelry, has previously tested the waters of offline retail with pop-up shops. It also sells a limited selection of goods at Nordstrom, Bloomingdale’s and Anthropologie stores.
Put your dukes up—Everlast Worldwide, a global leader in the design, manufacturing, licensing and marketing of boxing equipment and apparel, will open its first-ever U.S. stores this summer.
The company, which has been around since 1910, will open three locations in Florida, including one at Westfield Broward Mall in Plantation. The stores will carry Everlast’s signature boxing and martial arts equipment and apparel, along with its new fitness line.
Beauty subscription retailer Birchbox is plunging deeper into brick-and-mortar retailing. With one physical store (opened in 2014, in Manhattan), Birchbox plans to open two additional permanent stores in 2016, including the first dedicated Birchbox Man location. The company said expanding its offline footprint is a strategic priority for the next phase of the business.
Garnet Hill, the apparel and lifestyle catalog and online retailer, is inching closer to brick-and-mortar. The company has opened its first physical store, a pop-up location in the tony Long Island town of Bridgehampton, New York.
The store is designed to give customer a "touch and feel" experience for Garnet Hill’s merchandise. Located in the heart of Bridgehampton's shopping district, the 1,700-sq.-ft. store was designed by New York-based creative consultancy and design firm Aesthetic Movement. It has an interior that juxtaposes the simplicity of the company's New England roots with the comforts and coziness of the modern coastal lifestyle.
Puppet and educational toy online retailer ePuppets has opened its first physical store in its headquarters town of Mount Shasta, California. The company plans to expand the brand throughout the Golden State.
Also in the works are plans to spin off an entertainment division called ePuppets TV, featuring original content, characters, cartoons, feature films, and merchandising opportunities featuring the ePuppets brand.
Posted by Angel Carra | Request as a Speaker
On the go, mother of two, who believes things happen for a reason. SVP of Sparks Retail focused on driving the best client and customer experience.