NYC: An Anchor for International Retail Expansion

November 20, 2015 | B2C Consumer Activations Retail

entry.featuredImage.one().imageAlt

More and more global retailers are setting up shop in New York City, using the city has an anchor for future U.S. expansion.


One of the newest players to enter the international retail scene is the 44-year-old French home décor and lifestyle brand Madura. Originally the first destination in France for ready-made curtains, the brand has expanded its offerings and has made a name for itself more recently based on its artful and colorful decorative pillows.


The pillows occupy prime territory in Madura’s new Manhattan flagship, in the Flatiron district of the city. The first floor of the three-story, 3,000-sq.-ft. store features two, 20-foot walls that display over 300 pillows in a myriad of colors, designs and fabrications. Shoppers can also browse through pillow covers at an interactive station, dubbed the “pillow bar.”


The store also features a selection of curtains, sheers, shades and decorative hardware, along with bed linens and gift items.Madura has a contemporary look, with a large skylight, a balcony on the second floor and chevron wood floors.


The family-run Madura operates 47 stores around the globe. The new flagship is one component of its growth strategy, which includes future stores in the United States, as well as wholesale partners.


International retail from Japan


The second global retailer to open its doors in New York is the Japanese cult favorite Tomorrowland. The brand, known for its cool, slightly eccentric fashions and distinctly upmarket prices, opened a 3,200-sq. store in the heart of Soho. With clothing for both men and women, the mix is made up mostly of the company’s own label, but also features a curated selection of some other hip brands, particularly in accessories.


Tomorrowland, designed in-house, features Japanese furnishings made from natural white oak and antique bronze, and circular chandeliers. Giant columns and high ceilings give the store a spacious feel.Based in Tokyo, Tomorrowland operates some 160 stores throughout Japan.


Posted by Kristy Elisano | Request as a Speaker

Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.