JCPenney Featured in VMSD

December 26, 2014 | Retail

In their December issue, Visual Merchandising & Store Design (VMSD) Magazine highlights Sparks' long-term client JCPenney (over 50 years!) and how it has recently expanded its New York City presence. This past August, JCPenney opened their first store within the Brooklyn city limits, a "well-fitting" compliment to its existing stores in Manhattan, Queens, Staten Island and the Bronx.

The new store includes "pleasing simplicity of fixturing" throughout its 124,000 sq. ft. footprint as well as Sephora, Liz Clairborne, Arizona Jeans, Dockers and other popular shop-in-shops. 

About VMSD
VMSD (Visual Merchandising Store Design) is the leading resource for retail designers and store display professionals, serving the retail industry since 1897. VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events.

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.

Check out more retail experiences designed and produced by Sparks.

Posted by Kristy Elisano | Request as a Speaker

Caffeine dependent Jersey girl. Northeast powder hound. Inspired by creative risk takers and underdogs. VP Marketing, Doodle owner and cocreator of my daughter.