Tech EM: Fluid Display

December 16, 2014 | Event Technology

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Imagine surfaces start to communicate with you. Your mobile gets goose bumps when your significant other texts you. Your game controller changes the look and feel of it's surface according to different game situations. Your sofa gives you a short massage as a warm welcome when you return home from a hard day of work. Your laptop feels dried out when battery status is getting low. Ferrofluid may be at the center of future haptic technology.


.fluid, designed by Hannes Kalk while attending Köln International School of Design, is a concept study of an interacting, changing surface. While getting input from hands of spectators, the surface changes from liquid to solid, from smooth to 3D symmetric patterns. It invites touch, play and collaborative interaction. The core of the experience design is ferrofluid. It’s activated by magnetic fields to dramatic effects. In .fluid, a reservoir of the material creates dimensional patterns in response to the collaborative touch of participants.


Ferrofluid is made up of metallic particles suspended in a carrier liquid that becomes strongly magnetized, or solid, in the presence of a magnetic field. A grinding process for ferrofluid was invented in 1963 by NASA's Steve Papell as a liquid rocket fuel that could be drawn toward a pump inlet in a weightless environment by applying a magnetic field. Over time, the name ferrofluid was introduced and real world applications surfaced such as in electronic devices, mechanical engineering and audio speakers.




More about Sparks digital experiences


Digital experiences allow brands to tell a complex story that takes physical shape and is dynamic, compelling, engaging, or fun. Our in-house digital team is a unique mix of designers, producers and technologists. We incorporate interactive technologies into all engagement phases which promotes live immersion opportunities and experience amplification to a virtual audience pre-, during and post-event.


Check out other digital experiences designed and produced by Sparks.


Posted by Jamie Barlow | Request as a Speaker

Devoted creative servant and quiet sage of technology. Inspired by nature and motivated by mediocrity. Digital team lead @sparksmarketing.