Sparks Announces the Release of the May 2021 Issue of ‘The Trend’

May 13, 2021 | Experiential Marketing

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We’re excited to announce today, the release of the latest issue of The Trend, our downloadable experiential marketing trend report that tracks and provides insights on the trends impacting events and trade shows. And in this issue, we’re taking a closer look at the methods shaping audience connection now.

Data-Backed Insights and Perspectives on How to Reach Today’s Audiences

In the May 2021 issue of The Trend, we’re sharing our data-backed insights and perspectives on the latest updates impacting the experiential industry. This includes the many different hybrid models available to implement and how to prepare for live events as they come back. We're also taking a closer look at how content, more than ever, is defining experiences. Our goal is to provide a clear outlook on how today’s attendees want to engage, and what to consider to ensure you not only speak to, but truly meet their needs. 

Download your copy of the second issue of The Trend  today for additional updates on the top trends impacting attendee engagement, recent event highlights, notable tech insights, and most importantly, to walk away with a strategic game plan on how to genuinely connect with your audience now.


Plus, for even more information on what’s driving the road forward in experiential, make sure to check out Trend Central, which includes such resources as The PULSE Survey Report - featuring research conducted by our research partner, Northstar Meetings Group - and ongoing industry news and updates, such as reopenings, travel guidelines, and upcoming events.

Download the Latest Issue of ‘The Trend’

To learn more about how audiences want to connect today, download the latest issue of Sparks’ experiential marketing trend report,The Trend.



Join Our Industry Experts for a May 25th TrendChats Live Discussion!

On Tuesday, May 25th at 2:00PM EST, we are taking The Trend live with the launch of TrendChats! Tune in live on LinkedIn to watch Marc Herron, SVP, Strategy at Sparks, Dean Armintrout, Director of Events at T-Mobile, Nicola Kastner, VP, Global Head of Marketing Strategy at SAP, and Jessica Heasley, Group Editor and Publisher at Event Marketer, discuss a variety of the latest event-centric topics impacting the industry — from portfolio planning, hybrid events and more.

Follow Event Marketer on LinkedIn to watch.



What else should event and trade show professionals keep in mind as they map out their programs and strategies? Check out Trend Central for a clearer picture of the road forward and even more 2021 experiential marketing data insights you need to know.


Posted by Dyan Cornacchio | Request as a Speaker

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