Insights and Data on the Future of the Industry

March 24, 2021 | Experiential Marketing

As we collectively anticipate the re-emergence of live experiences, we’re reflecting on all of the ways the experiential industry is reinventing itself, while continuously redefining how we approach the core of what we do -- building human connection.

We are an agency dedicated to creating powerful brand experiences, and now, we’re sharing a comprehensive set of resources to track, report, and share the latest happenings, insights, and data on experiential marketing industry trends, all available on our new hub -- Trend Central.

Trend Central is a space designed to provide event and trade show professionals with the essential tools and curated information they need to successfully journey the road forward to live experiences.

The Trend

One of the most prominent tools available to event professionals within Trend Central is The Trend, a downloadable, educational resource where we examine what we’ve learned, and how it’s informing our overall experiential path forward. Within, readers will learn about notable upcoming events, the elements we expect will guide forthcoming experiences, and much more.

In compiling The Trend, our goal is to equip event and trade show professionals on all levels, with key resources and information, in order to be well-prepared for the path forward. Instead of thinking about the “right now”, our minds are attuned to the “what’s next.”

The PULSE Survey Report

Another downloadable resource that we’re excited to share on Trend Central is the PULSE Survey Report, a survey conducted by our research partner, Northstar Meetings Group. The survey’s purpose is to capture and convey event professional sentiments on the overall state of the event, conference and meeting industry, in response to the effects of the global COVID-19 pandemic.

Within the PULSE Survey Report, we present a range of data, sharing event and trade show professional sentiments on a range of topics -- from holding in-person experiences again, perspectives from the industry planning side, hybrid experiences, and the importance of following health and safety protocols/requirements. Our goal is to provide meaningful experiential industry insights to paint a clear picture of where the industry stands.

Additional Resources

In addition to The Trend and the PULSE Survey Report, Trend Central is where event professionals can access a host of helpful resources to guide their future programs and plans. In collaboration with Northstar Meetings Group, we share such items:

We’ve witnessed our industry challenge itself, refresh its strategies, and find new ways for brands to reach their audiences. And now, we’re here to provide event professionals around the world with the resources they need to continue onward in a new era for the experiential industry.

Posted by Dyan Cornacchio | Request as a Speaker

Social media and creative writing connoisseur. Obsessed with my golden retriever, pop culture, and pizza. Nothing makes me happier than being home on LI, relaxing at the beach with my family.