March 17, 2021

Sparks introduces TrendChats, a new experiential industry panel series that viewers can watch live on LinkedIn. Produced in collaboration with Event Marketer, TrendChats provides a meaningful opportunity to take The Trend one step further, with event and trade show thought leaders sharing their insights and perspectives on key topics covered in the report each month.

The goal of the TrendChats experiential industry panel series is to provide event and trade show professionals with valuable tools and knowledge that they can apply to their future programs and use as a guide to forge deeper audience relationships and connections.


Check out the most recent installment of our TrendChats series to see Mike Ellery, Chief Creative Officer, and additional industry experts discuss the future of healthcare event marketing.

Together, they share insights on such topics as what they expect future healthcare events could look like, including why we may see a rise in smaller, more regional experiences, the importance of tailored content, what today’s HCP’s are looking for, and much more.


Watch the May 25th first “episode” now to see Marc Herron, Senior Vice President, Strategy, at Sparks join fellow panelists Dean Armintrout, Director of Events at T-Mobile, Nicola Kastner, Vice President, Global Head of Event Marketing Strategy at SAP, and moderator Jessica Heasley, Group Editor and Publisher at Event Marketer, go over some of the current trends impacting the experiential industry, including hybrid event models, portfolio planning, the life cycle of event content, and so much more.

Don’t miss a thing! Get the second issue of The Trend now for the latest updates and thought leadership perspectives on hybrid event models, current live events, NFTs, compelling content, and more. Plus, check out Trend Central to get the most up-to-date experiential industry information and resources, including an event and trade show calendar, CDC guidelines, hotel and meeting space updates, and more.

Posted by Dyan Cornacchio | Request as a Speaker

Social media and creative writing connoisseur. Obsessed with my golden retriever, pop culture, and pizza. Nothing makes me happier than being home on LI, relaxing at the beach with my family.