Blog Archives

Travel Retail and the Trends Shaping Its Future

Nov 15, 2019

Non-Traditional Event Venues: Going Beyond the Ballroom

Oct 31, 2019

Best Practices: Three Strategies for Creating Group VR Experiences

Oct 17, 2019

No Tricks Here: These Four Halloween-Themed Activations Are All Treats

Oct 10, 2019

Three Shoppable Pop-up Strategies Worth Putting in Your Cart

Oct 03, 2019

How Automakers are Leveraging Augmented Reality

Sep 27, 2019

Trends Guiding the Road to SXSW 2020

Sep 12, 2019

Four Ways to Build a Beach Activation Without Getting Burned

Sep 09, 2019

Women in Leadership: Perspectives from Women of Sparks

Aug 30, 2019

Four B2B Meetings Tools Worth Trying

Aug 23, 2019

Four Pop-Up Shops That’ll Inspire You to Make a Difference

Aug 15, 2019

Pre-Event Measurement: Tips to Inform Event Strategy

Aug 09, 2019

Across the Pond: Steal-Worthy Experiential Strategies from Abroad

Jul 25, 2019

Four Ways to Produce Eco-Friendly Experiences

Jul 18, 2019

Four Ways to Nail a Live Product Demo

Jul 15, 2019

What You Need to Know About Engaging Gen Z

Jun 27, 2019

Here’s How to Take Your Event Swag Strategy to the Next Level

Jun 20, 2019

Game On: Four Ways to Engage Esports Fans

Jun 13, 2019

Your Roadmap to CES 2020

Jun 06, 2019

Three Automaker Experience Centers Worth Cruising Through

May 30, 2019

How Events Within Events Add Value to B2B Experiences

May 23, 2019

Three Spatial-Planning Tools Worth Trying Before Your Next Event

May 02, 2019

Top Tips to Make Your Healthcare Trade Show Booth Stand Out

Apr 25, 2019

Best Trade Show Exhibits and What They Have in Common

Apr 03, 2019

How to Build a Hyper-Local Event Campaign

Mar 25, 2019

From Sports Betting to Video Walls, Trends are Shifting the Casino Gaming Experience

Mar 14, 2019

Trade Show Booth Trends to Make You Stand Out in 2019

Mar 07, 2019

Tapping Into the Power of Streetwear Culture

Mar 02, 2019

Digital Trends of 2019 Experiential Marketers Can’t Afford To Ignore

Feb 21, 2019

Get With the Program: NewFront Strategies Worth Stealing

Feb 13, 2019

Experiential Marketing Tourism Strategies Worth Stealing

Feb 06, 2019

Mansion Events: Luxury Brands Bring Their Experiences “Home”

Jan 30, 2019

B2B Events: The Tailored Experiences Approach

Jan 23, 2019

Large Scale Stunts: Go Big or Go Home

Jan 09, 2019

Holiday Activations: The Best and Brightest of the Season

Jan 03, 2019

Tiny House Activations that Drive Big Results

Dec 12, 2018

Tips for Marketing in the #MeToo Era

Dec 05, 2018

When Gaming Goes Live: 2018 Esport Activations Done Right

Nov 19, 2018

Geeking Out: How to Engage Sci-Fi Superfans

Nov 07, 2018

Experiential Retail 2.0: The New Era of In-Store Engagement

Oct 24, 2018

Social Currency Strategies to Bank On

Oct 11, 2018

Five Brands that Score Big with FIFA World Cup 2018 Fans

Oct 05, 2018

Nostalgia Marketing: Taking Attendees Back to the Good Ol’ Days

Sep 05, 2018

How to Brew an Experience that Taps into Coffee Culture

Aug 29, 2018

Five Audience Engagement Tools That Turn Heads

Aug 22, 2018

Multisensory Spirits Sampling Strategies From Top Brands

Aug 15, 2018

How to Choose the Right Mobile Marketing Vehicles

Aug 08, 2018

Stunt Strategies Worth Stealing

Aug 01, 2018

Five Ways to Power-Up B2B Networking at Events

Jul 25, 2018

Creative Sponsorships That Work Harder

Jul 18, 2018

What Event Marketers Need to Know about Data Security

Jun 27, 2018

Five International Event Strategies that Hit Home

Jun 20, 2018

Fashionably Late: Four After-Party Strategies Worth Stealing

Jun 13, 2018

What Event Marketers Can Learn from Neuromarketing

Jun 06, 2018

How to Leverage Artificial Intelligence at Events

May 30, 2018

Making the Most of Social Media "Stories"

May 23, 2018

Making Your Keynote Count: Tips for Boosting Attention and Retention

May 17, 2018

Five Tips for Avoiding Social Media Faux Pas

May 09, 2018

Optimizing Your Events for Instagram

May 02, 2018

Hospitality Experiences in the FOMO Era

Apr 26, 2018

How to Kick Auto Show Activations Into Gear

Apr 19, 2018

Making an Impact with Cause Marketing

Apr 12, 2018

Five Activations Appealing to the LGBTQ Community

Apr 05, 2018

Pure Gold: Winning Activations From the 2018 Winter Olympics

Mar 28, 2018

Four Tips for Engaging eSports Fans

Mar 21, 2018

Key Characteristics of Killer Brand Ambassadors

Mar 14, 2018

Five Standout Art-Inspired Activation Strategies

Mar 07, 2018

Super Bowl LII Activations That Scored

Feb 28, 2018

Designing Events for Pet Parents

Feb 21, 2018

Experiential Marketing Lessons From the World's Hottest Entertainment Franchises

Feb 14, 2018

Second Screens: How to Create a Device-Friendly Environment

Feb 07, 2018

Tips for Working with Celebrity Chefs

Jan 31, 2018

Watch Parties Worth Remembering

Jan 24, 2018

Opting for Off-Site Experiences at Industry Shows

Jan 17, 2018

Facial Recognition and Experiential Marketing

Jan 10, 2018

Event Storytelling: How to Use the Art of Narrative to Craft an Event

Jan 03, 2018

Innovative Pop-Ups: We Review the Best of the Year

Dec 20, 2017

Experience Design Insights

Dec 13, 2017

Transforming Ride-and-Drives

Dec 06, 2017

Best Trade Show Exhibits and What They Have in Common

Nov 29, 2017

Your Guide To Innovative Augmented Reality Activations

Nov 22, 2017

Personalized Events: Sparks Shows You Four Ways to Create Them

Nov 15, 2017

How to Select the Right Festival Activation Platform for your Brand

Nov 09, 2017

Fitness Experiences That Get Attendees’ Hearts Pumping

Nov 01, 2017

Adding Value: the Future of Sponsor Integration

Oct 18, 2017

Modern Press Events: What The Media Wants and How To Give It to Them

Oct 11, 2017

6 Expert Tips for Conducting a Live Event Audit

Oct 04, 2017

Five Ways to Create a Memorable Culinary Event

Sep 27, 2017

Events as Sales Force Motivators

Sep 20, 2017

Multisensory Experiences

Sep 07, 2017

Innovation Labs and Why You Might Want One

Aug 31, 2017

Event Marketing to Moms

Aug 23, 2017

How to Use Next-Gen Influencers

Aug 16, 2017

The New Keynote

Aug 09, 2017

Trade Show Industry Leaders Talk Shop

Aug 03, 2017

Innovative Augmented Reality

Jul 27, 2017

Leveraging LinkedIn for Events

Jul 19, 2017

4 Ways to Make Events Introvert Friendly

Jul 12, 2017

Developer Conferences: Shaking Up the Industry

Jul 05, 2017

4 Ways to Use Wearables At Events

Jun 28, 2017

5 Ways to Build a Viral Event

Jun 21, 2017

6 Rules for Working with Drones

Jun 14, 2017

5 Fresh Social Tools for Events

Jun 07, 2017

4 Ways to Improve Event Networking

May 31, 2017

Low Tech Exhibit Materials Are Warming Up Live Experiences

May 24, 2017

Redefining the Customer Journey

May 17, 2017

Bustin out: Taking Your Conference Outside

May 09, 2017

6 Things You Can Learn from Museums

May 02, 2017

Unplugged: Angel Carra, Retail Reinventor

Apr 25, 2017

The Right Way to Use VR at Events

Apr 18, 2017

The Rise of Unconventional Event Venues

Apr 12, 2017

6 Ways to Amp Up B2B Engagement

Apr 05, 2017

6 Ways to Safeguard Your Events

Mar 29, 2017

Building Smart Sponsorship Activations

Mar 22, 2017

Tech Talk: Dark Social

Mar 15, 2017

Ask the Expert: Lisette Shares Measurement Advice

Mar 01, 2017

eSports: The Fastest Growing Sports Platform

Feb 28, 2017

4 Event Essentials You Can’t Ignore

Feb 23, 2017

7 Elements of Great Strategic Partnerships

Feb 02, 2017

Five Ways to Refresh Long-Running Events

Jan 25, 2017

Artificial Intelligence: Myths and Methods

Jan 18, 2017

Top Ideas from CES

Jan 12, 2017

The Allure of Analog Experiences

Jan 04, 2017

Four Ways to Live-Stream Like a Pro

Dec 21, 2016

6 Ways to Make Your B2B Event Shareable

Dec 12, 2016

Five Ways to Harness the Music Festival Effect

Dec 07, 2016

Wearables and How to Use Them at Events

Nov 30, 2016

Experiential Retail Trends: Fresh Spaces and Ideas

Nov 23, 2016

5 DO’s and DON’Ts of Effective Event Measurement

Nov 15, 2016

6 Ways to Modernize Your Exhibit Floor Strategy

Nov 10, 2016

Experience Design: Choose Your Own Adventure

Nov 01, 2016

Biometrics: What They Are and How To Use Them In Events

Oct 26, 2016

5 Tips for Creating Events for Kids

Oct 15, 2016

Inside the Trend: Brand Experience Centers

Oct 11, 2016

Sky's the Limit: In-Flight Activations at 35,000 Feet

Sep 29, 2016

5 Tips to Attract Millennial Attendees

Sep 15, 2016

Tech Talk: Need-To-Know Event Technologies

Sep 07, 2016

Inspirational Marketing Books for Experiential Marketers

Aug 31, 2016

How Pokémon GO Will Impact Events

Aug 17, 2016

Lessons for Event Marketers from the 2016 Summer Olympics

Aug 10, 2016

7 Ideas for Better Event Navigation

Aug 03, 2016

Event Audiences Love High and Low Tech Engagement

Jul 27, 2016

Event Social Media Tools: Snapchat and Facebook Live

Jul 20, 2016

Use Events to Build Brand Advocacy Programs

Jul 13, 2016

Four Ways to Change the Event Experience

Jul 06, 2016

Event Social Media 101: Content, Community, Measurement

Jun 29, 2016

Sparks Tech Talk: Smart Dust

Jun 22, 2016

Creating an Attendee-Focused Event

Jun 15, 2016

Avoid Four Common Experiential Fails - aka Hashtag Fail

Jun 09, 2016

Define Your Event Measurement Process

Jun 07, 2016

9 Steps to Strategic Events

Jun 02, 2016

Micro-Moments as Part of Your Event Strategy

May 31, 2016

9 Insights to Drive Event Marketing Success

May 26, 2016

9 Tips for Better Event Brainstorm Ideas

May 24, 2016

New Event Strategies: The Art of the Refresh

May 21, 2016

What’s Ahead in High-Tech Retail Experiences

May 16, 2016

Using Emojis in Event Marketing: 5 Tips for Success

May 12, 2016

Election-Themed Event Campaigns

May 10, 2016

6 Social Media Pitfalls to Avoid at Events

May 06, 2016

Selecting the Right Cause Marketing Partners

May 05, 2016

Creating an A+ Trade Show Exhibit

May 02, 2016

Embracing Video in Your Event Strategy

Apr 28, 2016

Corporate Social Responsibility + Event Portfolios

Apr 26, 2016

Hashtags at Events: What You Need to Know

Apr 19, 2016

4 Benefits of Phone-Free Events

Apr 12, 2016

Inside Sponsorship Performance Guarantees

Apr 07, 2016

5 Steps to Successfully Use Games to Engage Attendees

Apr 06, 2016

Omnichannel Retail: Brick & Mortar Still Matters!

Apr 01, 2016

The Power of Music Sponsorships

Mar 25, 2016

See It. Love It. Buy It Now.

Mar 22, 2016

Sparks Helps Bud Revamp Wholesaler Meeting

Mar 17, 2016

Sparks Event Marketing Strategy Resource Center

Mar 16, 2016

Using Scent Marketing to Create Unforgettable Experiences

Mar 14, 2016

Shipping Your Mobile Marketing Tour to the Caribbean

Mar 09, 2016

#EventProfs Share Insights on Their Success

Mar 03, 2016

Selecting the Right Charity: Understanding Form 990

Mar 01, 2016

Venue Selection Tools That Protect Your Brand

Feb 25, 2016

The Role of Events in Account-Based Marketing

Feb 25, 2016

6 Event Psychology Principles To Use Now

Feb 16, 2016

3 Event Planning Apps that Make Your Life a Breeze

Feb 11, 2016

How Music Influences Brand Perception at Events

Feb 09, 2016

NRF 2016: Personalization of In-Store Experiences

Feb 04, 2016

2016 Event-Related Technology: Keep An Eye Out

Jan 27, 2016

10 Elements of Great Experience Design

Jan 20, 2016

The Value of Charging for Experiences

Jan 14, 2016

Use Events to Connect with Influencers

Jan 12, 2016

Top Retail Trends for 2016

Jan 06, 2016

Time to Plan Your Spring Break Events

Jan 06, 2016

2016 Predictions for Experiential Marketers

Dec 30, 2015

Holiday Retail Window Wonder: Barney's Big Chill

Dec 28, 2015

Generate Buzz Using Social Media Post-Event

Dec 23, 2015

Retailers and the Ugly Christmas Sweater Phenomenon

Dec 21, 2015

The Rise of Celebrity Curated Retail Stores

Dec 18, 2015

Four Tips for Hiring a Celebrity for an Event

Dec 16, 2015

Biz Bash Video: Ben Nazario at Event Innovation Summit

Dec 11, 2015

How Events Can Become Your Biggest Content Generator

Dec 08, 2015

A Beginner's Guide to Live Tweeting an Event

Dec 02, 2015

New App with Discreet Notifications Targets Luxury Shoppers

Nov 27, 2015

4 Reasons to Add Gamification to Your Exhibit

Nov 25, 2015

NYC: An Anchor for International Retail Expansion

Nov 20, 2015

Why Face-to-Face Communication Matters in a Digital World

Nov 18, 2015

How a Trade Show Exhibit Can Define Your Brand

Nov 12, 2015

How These 4 Brands Succeeded With Social Media Contests

Nov 09, 2015

Four Simple Yet Ultra-Effective Event Sponsorship Opportunities

Nov 05, 2015

OSHbot and the Future of Retail Robotics

Nov 04, 2015

What You Need to Know: Periscope for Events

Nov 03, 2015

Event Fails: 5 Scary Things That Can Wreak Havoc on Events

Oct 29, 2015

Teen Retail: The Battle of the Clothing Brands

Oct 27, 2015

Creating Best-in-Class B2B Breakout Sessions

Oct 22, 2015

5 Tips for Killer Hospitality Events

Oct 20, 2015

Target LA25: Retailer Pushes Brick & Mortar Innovation

Oct 18, 2015

Macy’s & Best Buy: A Mini-Mall Within A Store

Oct 16, 2015

Connecting with Millennials at Events

Oct 14, 2015

Swipe No More As Retailers Convert to EMV Microchips

Oct 09, 2015

Tips for Preparing Your 2016 Trade Show Plan

Oct 08, 2015

Mobile Marketing Tours: Single Vehicle vs. Multi-Vehicle

Oct 06, 2015

Healthcare Events and Regulatory Fine Print

Oct 01, 2015

How to Effectively Manage Trade Show Leads

Sep 30, 2015

Live Video Streaming Is All the Fashion

Sep 28, 2015

Micro Scope: Embracing the ‘Small Win’ Mentality

Sep 24, 2015

How to Use Twitter to Drive Exhibit Traffic

Sep 22, 2015

What is Event Marketing Return on Opportunity (ROO)?

Sep 15, 2015

The 4 Metrics That Matter in Event Measurement

Sep 09, 2015

How to Turn Customers Into Advocates with Event Marketing

Sep 03, 2015

Why Use Nostalgia in Event Marketing

Sep 01, 2015

Three Ways to Make Sure Stunt Marketing Yields Success

Aug 27, 2015

B2C Brands Give Consumers an ‘Upgraded’ Experience

Aug 26, 2015

Back To School: Fundamentals of Event Marketing

Aug 24, 2015

A Hop, Skip and a Jump in Back-to-School Retail

Aug 21, 2015

Why Event Marketers should listen to Maya Angelou

Aug 19, 2015

The SMART Way to Throw a B2B Marketing Event

Aug 18, 2015

Influential Power of Social Media on Retailers

Aug 13, 2015

3D Printing: Taking the Guesswork Out of Retail Design

Aug 12, 2015

2 Philosophies That Ensure Trade Show Booth Success

Aug 10, 2015

Proprietary Events Heat Up

Aug 06, 2015

Why Events and Sales Teams Should Work Together

Aug 04, 2015

Retailers Getting Ready for The Smart Home

Aug 03, 2015

Promotional Giveaways: What You Need To Know

Jul 31, 2015

Enhance Your Event Marketing Using Social Media

Jul 30, 2015

3 Reasons to Include Events in Your Marketing Strategy

Jul 29, 2015

Texting: A Novel Retail Tool

Jul 27, 2015

The Psychology of "Little Details"

Jul 23, 2015

5 Things to Consider Before Using Drone Technology

Jul 21, 2015

More Online Retailers Taking the Offline Plunge

Jul 20, 2015

Technology EM: Alike.IO

Jul 15, 2015

Benefits of Centrally Managed Global Event Marketing

Jul 14, 2015

Increase Your Event Email Open Rates

Jul 09, 2015

5 Event Surveys You Should Implement

Jul 08, 2015

Cargotecture: Shipping Containers Red-Hot for Summer

Jul 06, 2015

Ignite: 5 Lessons from Microsoft's Consolidated Event

Jun 25, 2015

5 Event Technologies that Maximize ROI

Jun 11, 2015

Creating Kid-Sized Brand Experiences

Jun 04, 2015

6 Conclusions from the EMS 2015

Jun 02, 2015

3 Takeaways: Weber Grill Academy

May 28, 2015

Samsung's Integrated Approach to Marketing the Galaxy S6

May 20, 2015

The Revs Institute: Reviving Automotive History

May 14, 2015

Event Marketers Face Lowest City Availability Numbers

Apr 22, 2015

Lessons on Millennial Marketing from Coachella

Apr 20, 2015

Augmented Reality: A Supercar for Everyone

Apr 15, 2015

15 Content Marketing Pieces From Live Events

Apr 08, 2015

The Rise of the Chief Experience Officer

Apr 07, 2015

Authenticity isn't a Strategy

Apr 03, 2015

All Eyes On Meerkat & Periscope

Mar 30, 2015

5 Ways to Improve the RFP Process

Mar 24, 2015

5 Tips for Qualifying Leads at Events

Mar 19, 2015

Google Opens Its First-Ever Branded Retail Space

Mar 17, 2015

The 3 Secrets to Throwing a Killer Event

Mar 09, 2015

Tech EM: The FBox

Mar 05, 2015

Social Media and Events: Connecting the Dots

Mar 04, 2015

What Integrated Marketing Really Means in Events

Feb 26, 2015

6 Questions You Should Ask Your Event Agency

Feb 25, 2015

5 Tips for Protecting Your Event Data

Feb 23, 2015

Tech EM: inFORM 3D Digital Pinscreen

Feb 18, 2015

Striking a Balance: Internal Meeting Agendas

Feb 17, 2015

The Detroit Auto Show: An Event Done Right

Feb 12, 2015

Why Brands Need Executive Briefing Centers

Feb 04, 2015

Tech EM: Virtual Jewelry

Feb 03, 2015

4 Steps for A+ Event Data-Mining

Feb 02, 2015

What Physicians Want from the Exhibit Hall

Jan 30, 2015

7 Steps to Finding the Right Event Technology

Jan 29, 2015

9 Benefits of Streamlining Your Agency Roster

Jan 27, 2015

Tech EM: Bot & Dolly's Box

Jan 23, 2015

The Common Thread: YouTube Kaleidoscope

Jan 22, 2015

6 Ways to Improve Your Proprietary Events

Jan 21, 2015

Tech EM: Wearables

Jan 19, 2015

Data Is Speeding Up the Event Lead Cycle

Jan 14, 2015

5 Takeaways from CES 2015

Jan 13, 2015

Verizon Continues its Retail Reinvention

Jan 08, 2015

Waka Waka Brings Ebola Awareness to CES

Jan 07, 2015

Jeff Harrow: Five Bets to Make in 2015

Jan 07, 2015

Tech EM: Are Batteries the Next Frontier in Tech?

Jan 05, 2015

The Two Most Popular Types of Pop-Up Experiences

Jan 04, 2015

Tech EM: Fractoid

Jan 02, 2015

3 Ways Store Design Can Create a Winning Experience

Jan 02, 2015

Tech EM: Pixelstick

Jan 01, 2015

The Next Big Thing: Drones

Dec 28, 2014

JCPenney Featured in VMSD

Dec 26, 2014

Tech EM: DIWire: Desktop Wire Bending

Dec 23, 2014

Tech EM: 3D Ski Boot Fitting System

Dec 22, 2014

Pop-Up Experiences: Temporary Brand Immersions

Dec 22, 2014

The Next Big Thing: Bluetooth Low Energy

Dec 21, 2014

Outlets Will Add $42 Billion to Retail Sales in 2015

Dec 21, 2014

The Next Big Thing: Projection Mapping

Dec 21, 2014

The Next Big Thing: Virtual Reality 2.0

Dec 20, 2014

Planning Retail Space with 3D Virtual Renderings

Dec 19, 2014

Tech EM: Power Sleep

Dec 18, 2014

Tech EM: 3D Bus Stop Illusion

Dec 17, 2014

Tech EM: Fluid Display

Dec 16, 2014