Unveiling the 2024 Career Progression & Satisfaction Report: The State of Women in Event Marketing
Sparks Marketing
The event marketing industry thrives on creativity, strategy, and connection, and women are at the heart of this dynamic field. Sparks, in partnership with Event Marketer Magazine, is proud to present the 2024 Career Progression & Satisfaction Report—a deep dive into the experiences, challenges, and triumphs of women shaping the future of event marketing.
For over 15 years, Event Marketer and Sparks have been leading voices in amplifying the contributions of women in our industry. This year’s research continues that tradition, revealing the latest insights into compensation, career progression, leadership opportunities, and the growing influence of generational diversity in the workplace.
Key Insights from the Report
Leadership and Compensation: While women make up the majority of event professionals, only 26% report to a female leader, and challenges around pay equity persist, with 53% feeling undercompensated for their contributions.
Work-Life Balance: Increased flexibility and benefits have led to improved satisfaction, yet many women still juggle “invisible work,” from managing team dynamics to advocating for live events as a business driver.
Career Mobility: Despite strides in some areas, 34% of respondents see limited opportunities for advancement, often due to organizational structures or external hiring practices.
Generational Impact: With four generations now in the workplace, fresh perspectives and evolving expectations are fostering progress and innovation across the industry.
The report also highlights the impact of the post-pandemic workplace, examining how evolving remote and in-office dynamics are shaping career satisfaction and retention.
At Sparks, we are dedicated to advancing this critical dialogue and empowering women at every level of their careers. The 2024 Career Progression & Satisfaction Report is more than a snapshot; it’s a call to action for leaders and organizations to continue building an equitable and inclusive industry.
Download the Full Report
Ready to explore the data and insights shaping the future of event marketing? Download the 2024 Career Progression & Satisfaction Report here.
Together, let’s champion the incredible women driving our industry forward.
