Qualtrics X4 Summit

An Immersive Show Floor for 8,000+ Attendees

Sparks partnered with Qualtrics for the X4 Summit in Salt Lake City to create an immersive show floor experience. This included an XM Park, Experts Bar, Customer Square, Partner Market, and several breakout stages for over 8,000 C-suite executives, industry leaders, and professionals to showcase Qualtrics' latest innovations and products in digital, frontline, and customer care.