A Behind-the-Scenes Look at MWC Barcelona 2025

The recent Techfinitive article, "Show Time: MWC Barcelona 2025 – Stands Through the Eyes of a Company That Builds Them," takes readers beyond the polished exteriors of Mobile World Congress and into the strategy, craftsmanship, and innovation behind standout exhibit design. What sets this piece apart is its expert perspective—Sparks Managing Director for EMEA, Jason Megson, and Chief Growth Officer, Adam Charles, guided the tour, offering an insider’s look at the creative and technical mastery that transforms spaces into unforgettable brand experiences.

Key Takeaways

• Design That Captivates: The article showcases how cutting-edge technology, interactive elements, and architectural ingenuity come together to create stands that stop attendees in their tracks.
  
  
• Brand Storytelling in Action: Each featured exhibit wasn’t just a structure—it was a strategic brand experience, designed to communicate a compelling narrative and engage visitors on a deeper level.
  
  
• Collaboration as the Secret Ingredient: Bringing these immersive environments to life requires seamless coordination between brands and exhibit designers like Sparks. The piece highlights the intricate process of turning ambitious concepts into reality.
  
  
• Expert Insights from Sparks: Jason and Adam provided an insider’s perspective on what makes an exhibit not just visually striking, but strategically effective. Their deep industry knowledge helped unpack the nuances of how design decisions drive engagement and business outcomes.

Why This Matters:

At Sparks, we believe a well-designed exhibit is more than a physical space—it’s a dynamic storytelling platform that turns fleeting moments into lasting impressions.

Jason and Adam’s involvement in this conversation reaffirms our position as a leader in experiential marketing and exhibit design, crafting experiences that forge meaningful connections between brands and audiences.